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Our Services

We provide a wide range of professional location data and business services to meet the needs of businesses, individuals, groups, and organizations. We promise to provide every service with a smile, and to your highest level of satisfaction.

Business Analytics & Business Intelligence

Gathering big data is just part of your business analytics solution. The rest involves understanding what to do with that data and learning how to use it for your best business advantage. It is about figuring out how analytical tools can help you learn more about your business to make it better, and then making it all happen. We use our statistical and predictive analytical tools to help you with this.
We determine what kind of locations are most effective for a particular product or service to help n your decision-making. We even go further to find out which products are most popular at certain locations, or which products are less popular than others for your business' efficiency.

Location Analytics & Location Intelligence

Everything that happens, happens somewhere. We can empower you to make the 'where' decisions you need to make. We will find the best sites possible to meet your needs and increase the chance of success for the new proposed locations. We capture each client's nuanced location needs, taking into consideration your customer insights and trade areas using geospatial analysis. We go further to provide information on where the competition is and how they are performing. We visualize overlaid geographical data on customer profiles, customer behavior, and segments for you to make decisions; showing you with proximity or radius to allow you understand contextual marketing.

Market Research & Geo-Target Marketing

Customers are the number one resource for every business, so planning the future of a company means considering the needs and expectations of the people who will be served. To understand what your customers want, we engage in a number of strategies to learn about your customer base. We find out what your customers really want and how your competitors are performing in different locations. Then, we plan for the future, keeping the present in view. We use marketing analytics to help you expand your business by focusing on targeted consumer groups in specific areas. This helps you convert prospects to customers through marketing segmentation data, a useful resource for creating targeted advertising as well.

Business Location Risk Assessment

With a wealth of consumer and demographic data available to companies, businesses have evolved beyond simply matching a business with an area. Businesses want to know and reduce the risks associated with any location before making investments. We use risk datasets that tell you about historical floods, earthquakes, tornadoes, fires or traffic data to tell about traffic volume in areas. We also account for issues like trade area competition, business cannibalization, drive times, and population demographics and income to ensure the best chance of success for our clients' new locations. Getting accurate locations will help you to decide whether you need to find better locations, close or remodel a store or even leave the market entirely.

Site Planning & Suitability Analyses

Analyzing a business and location is one thing. Whatever you do with the analysis is even more critical. We will use our tools to help you move forward by developing feasible alternatives of an entire area, not just the location you are looking at. The suitable business site planning models that we recommend will aid you in your decision making. Using mapping solutions and powerful analytic tools, we will communicate our analysis to you clearly and convincingly, inspiring trust in our site selection methods. We let our clients know what their trade areas are and what their expected sales are per store and in some cases per square foot.

Project Management

Closing a new locate data project or contract is exciting, but it can also be overwhelming. With our project management services, you get the guidance, coaching, and tools you need to handle new challenges with skill and dexterity. First, we will establish the needs of the new project and then scope out how your internal resource can meet and surpass the project's demands. We would ensure that your location-based project is implemented in a timely manner, within budget and with minimal impact on the existing workflows of employees.

All the services you need,
All in one place

We offer a wide range of geo-spatial (location) and business data analysis services to meet every type of need. We provide consulting and training in data analysis tools. Our services cut across different sectors like retail, fast-moving consumer goods (FMCG), insurance, utilities, and financial services. Whether you are into real estate, a fast-casual concept, or are a grocer, a discount retailer, or an entrepreneur looking for potentially profitable locations, we can help you decide the appropriate store sites to consider. Gonigs provides the advantage of combining location characteristics with your customer data to make your business competitive. Non-profits and social services are not left behind. We have location analytics services that promote equity, diversity and inclusivity in communities by facilitating access to public amenities and natural resources. Our training services focus on location data analysis and visualization using GIS (Geographic Information Systems), artificial intelligence, machine learning, and business intelligence tools.

Interested in our services? We are here to help!

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

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