Many business challenges are tied to location-based questions
The process of business transformation is often tied to the location in which it takes place. Today’s leaders want to be able to address their business challenges with agile solutions that are best defined by the problems that need to be solved, not by where they arise. As such, business challenges can be solved with location-based decisions.

Many business challenges are tied to location-based questions: How do we attract new customers? How can we retain current ones? Where should we open a new store? Where is there an opportunity for growth in our market? This applies to advertising analysis, customer satisfaction, and building products that drive foot traffic.

Even when you’re in a business meeting or planning one, there are many questions that can be tied to location. Can I find parking within walking distance? Is there a nearby restaurant that serves vegetarians? Are other companies here with similar interests and goals? The best way to answer these questions is by using location strategies.

With location-based questions, you can see how different factors affect the profitability of businesses. You can also use it to determine the best locations for stores or branch offices or the most profitable stores of a chain.

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