Business Expansion Tip

Business Expansion Tip

Business Expansion Tip: Use Site Selection As A Solution To Mitigate Risks Associated With Expanding Your Stores, Such As Cannibalization Of Existing Stores Sales. Businesses are constantly expanding their operations, with the goal of increasing customer reach, market...
Welcome Gabrielle Shammash To The Team

Welcome Gabrielle Shammash To The Team

Gonigs is thrilled to welcome Gabrielle Shammash to the team as a Research and Development Intern. Gabrielle is a student at Brown University studying International and Public Affairs and History. At Brown, her research is at the intersection of geography, development...
Gonigs St Patrick’s Day 2022

Gonigs St Patrick’s Day 2022

Whether in Ireland, Mexico, Canada or even Antartica, the importance of location cannot be overlooked while celebrating St Patrick's Day. Learn more about the power of location and where to site your business or social entrepreneurs to make maximum gains....
How To Determine Your Business Trade Area

How To Determine Your Business Trade Area

Your business' trade area (also known as market area) is the location where all or most of its sales volume happens. It is critical to define your business' trade area in order to locate stores in an area of high demand and low competition. The trade area for your...